Ural Forum of Restaurateurs and Hoteliers Welcome Forum – 2026

On February 11-12, the "Ural Forum of Restaurateurs and Hoteliers Welcome Forum – 2026" was held at the Radisson Blu Hotel in Chelyabinsk.
Welcome Forum is one of the largest events in the Urals for the restaurant and hotel industry. The forum's mission is to help businesses increase profits, find reliable and engaging suppliers, and improve restaurant and hotel revenue stability.

This unique opportunity for guests includes lectures and master classes from industry leaders, networking with like-minded individuals, and the opportunity to visit booths with tastings and photo zones.

The Kuban-Vino winery served as the official partner of the "Ural Character" dinner on February 11 at the Malakhit Hotel. Invited chefs developed an exclusive menu and presented unique dishes to all guests, combining Ural traditions and modern trends specifically for the forum. Still and sparkling wines from the Kuban-Vino winery were the highlights of the evening: perfect enogastronomic pairings that brought out the flavors of the dishes.